Green Mountain Coffee®: Changing the world with Fair Trade {review & giveaway}

It’s no secret that my love for coffee runs deep. It’s the first thing my brain needs when my feet hit the floor, and just the smell of fresh coffee brewing in the Keurig® Brewing System  can make any morning a little sweeter. But, what do I love even more? A brand that is proactive in helping, who passionately believes in making a difference. Show me a brand who believes in the greater good, a brand who puts out a product and can be trusted, and I’ll show you a brand that I’m willing to stand behind.

I recently learned about Green Mountain Coffee® and how deeply the company is rooted in the Fair Trade movement, I’m certain that will always be my k-cup pack of choice. The coffee tastes wonderful, but the company is helping make a difference and that means everything to me, as a consumer.

October is National Fair Trade month and Green Mountain Coffee® offers one of the largest selections of Fair Trade Certified™ coffees in the U.S. Green Mountain Coffee Roasters, Inc. was also the first brand to offer Fair Trade Certified™ coffee in our country. So what is Fair Trade? Fair Trade ensures that the farmers who are growing the coffee are paid a fair market price for the beans. The farmers who grow coffee beans often live in isolate locations where they are subject to middlemen who pay them a fraction of what the coffee is actually worth. And what does that mean for us? It means we get a better quality cup of coffee. It means the farmers can invest their money back into their land and offer a better quality bean. As for them? The farmers are given a fair price for the coffee, therefore they can afford to send their children to school, they can support their family and give us a better product. Green Mountain Coffee is forming relationships with these growers and ensuring sustainability. They are doing good and making the world better with each coffee bean. IMG_8387 Recently, Kelly Clarkson teamed up with Green Mountain Coffee for their Great Coffee, Great Vibes, Choose Fair Trade campaign. Kelly Clarkson was able to visit Peru and see first-hand the effects that Fair Trade has on these coffee-farming towns. She was able to see the importance of Fair Trade and how it positively impacts farmers and their families. You can watch an exclusive video of Kelly Clarkson’s trip and learn more about Fair Trade at To celebrate National Fair Trade month, Green Mountain Coffee is introducing Fair Trade Certified™ Three Continent Blend, which is a triple blend of bold flavors that delivers a smooth and harmonious Extra Cold blend. You can learn more about the Fair Trade movement and Green Mountain Coffee by visiting their Facebook page.



To enter for a chance to win your very own Keurig® Brewing System and Green Mountain Coffee® gift basket, please leave a comment with your answer to the question: Are you a coffee drinker, and if so, would you consider buying fair trade coffee?


Sweepstakes Rules: No duplicate comments. You may receive (2) total entries by selecting from the following entry methods: Leave a comment in response to the sweepstakes prompt on this post Tweet (public message) about this promotion; including exactly the following unique term in your tweet message: “#SweepstakesEntry”; and leave the URL to that tweet in a comment on this post Blog about this promotion, including a disclosure that you are receiving a sweepstakes entry in exchange for writing the blog post, and leave the URL to that post in a comment on this post For those with no Twitter or blog, read the official rules to learn about an alternate form of entry. This giveaway is open to US Residents age 18 or older. Winner will be selected via random draw, and will be notified by e-mail. You have 72 hours to get back to me, otherwise a new winner will be selected. The Official Rules are available here. This sweepstakes runs from 09/18/13-10/31/13.


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  1. Ana says

    I love me some java! When I do buy coffee to brew at home, I do look for fair trade coffee because I know that those suppliers are working with farmers to create prosperous communities by injecting funds at fair market prices to those regions where the delicious nectar of the gods is grown.

  2. Laura D says

    Is all Green Mountain coffee fair trade? I love their caramel vanilla coffee but don’t remember reading on the box where it was from. I am definitely more likely to only buy Green Mountain now, knowing this!!

  3. says

    I am coffee drinker! Love my moms Keruig.. I have bought and lovedGreen Mountain and totally support buying fair trade coffee, althought admit I dont always.

  4. Jenny says

    I am definitely a coffee drinker (every morning) and would most definitely be interested in purchasing fair trade coffee. Every little bit helps!

  5. Ashley C says

    I am a coffee drinker and we do buy some fair-trade. I love Green Mountain coffee, but we can’t always find it near us.


  6. HM says

    As a mom to two kids under two, coffee is my lifeline! My husband and I try to buy free trade in bulk! And we just have a regular coffee maker so this would be amazing!

  7. Leah says

    I drink a ridiculous amount of coffee. Three kids three and under will do that to a girl :). Yes, I would buy fair trade coffee now!

  8. Kim says

    I’m more of a tea drinker but I can’t resist a good pumpkin coffee! My husband drinks coffee like it’s going out of style. I would absolutely buy fair trade coffee! I’m going to look into if our coffe is.

  9. Madeline says

    I am a coffee drinker and I’ve bought fair trade coffee in the past. I don’t buy it exclusively but I feel like I’m helping others when I do buy it!

  10. Dee says

    I am a coffee drink and would definitely consider buying free-trade. Not sure if Starbucks has it but I will definitely check out Green Mountain :)

  11. tiffany says

    I am a coffee drinker! I don’t always buy fair trade but sometimes it is cost prohibitive…hopefully that will change in the future though!

  12. Maria says

    I am a Fair Trade Coffee consumer. It is delicious. I am grateful that we are able to purchase great coffee cultivated by wonderful farmers.

  13. Blessie Nelson says

    Yes, I am an avid coffee person! I love fair trade and will support it but I have a suggestion. As a consumer, we would like to be able to trace the origins of the fair trade coffee we buy.

  14. says

    I drink about 4 to 5 cups of coffee a day & I am always on the lookout for good coffee. I have found that the most expensive is not necessarily the best in coffee. Yes, I am open to buying fair trade coffee!

  15. Sean says

    I grew up in a family where coffee was a staple. I love coffee, it gives me the pick-me-up I need to mentally prepare myself for the day. I work with at-risk youth and need the caffeine to keep me going. I would and have purchased fair trade coffee in the past, as long as the price is competitive.

    seanm 1999 @ hotmail dot com

  16. Janice Cooper says

    I’m not a coffee drinker. I’m more of a hot tea or hot cocoa person. I would love to win
    this for my mother-in-law. She loves coffee and would consider buying
    fair trade.

  17. Nicole Larsen says

    Yes, I am a coffee-a-holic! I look forward to my coffee every morning! I would definitely try Fair Trade Coffee :)

  18. Sharon Sneed says

    I love coffee! And, I love the idea of Fair Trade coffee. YES!, I sure would buy Fair Trade Coffee. Hurray for the great work. And, Hurray for Kelly Clarkson getting involved!

  19. Angela M says

    I can’t go a day without coffee, so yes, I am a coffee drinker. :) I would buy fair trade.

    thisisme79 @ gmail dot com

  20. Wild Orchid says

    I am a big coffee drinker, and I would definitely consider fair trade.

    Thanks for the chance to win!
    wildorchid985 at gmail dot com

  21. says

    I drink coffee at least every morning, and sometimes make more in the evening if the craving hits! I would buy fair trade. I don’t have a Keurig, but I think it could become my favorite kitchen appliance! :)

    chambanachik at gmail dot com
    Erika recently posted..The Red LeavesMy Profile

  22. Cassandra Eastman says

    I’m a coffee drinker! I’d love to try Fair Trade coffee, looks like they have a great variety to choose from and sound like a great company. Thank you!

  23. Julie Strenke says

    I love coffee!!!! I would love to try the Fair Trade Coffeesounds great and you are very passionate about it.

  24. Ellie W says

    I’m not a coffee drinker, but I love tea. My husband loves both, though. I would definitely consider buying Fair Trade.

  25. Giant Sis says

    I’m not a coffee drinker, but I live with a husband who is! I’ll have to tell him to buy fair trade kinds when he chooses his coffee!

  26. Tamar says

    I’m not a serious coffee drinker but I absolutely am cognizant of fair trade coffee and I think it is a very important consideration.

  27. kathy pease says

    I love my coffee hubby and I always fight over the last cup and I would love to buy fair trade :)



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